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Hi, I’m Assul, a Graphic Designer 
crafting captivating experiences that bring
happiness and strategic impact.

GALACTIC GETAWAY (2025)
Galactic Getaway is a proposed tech conference brand that explores the future of space tourism through visually appealing elements. Blending futuristic innovation with the thrill of interstellar adventure, It invites attendees to imagine a future where vacations among the stars are not just possible, but immersive.

The brand identity balances sleek technology with vibrant, otherworldly visuals like planets and stars to reflect the excitement of new frontiers.

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ⓘ BRANDING, MOTION
LAYERS OF CELEBRATION (2025)
Layers of Celebration is an experimental typographical journey explores the ritual of birthdays through a typographic journey folded into a circular accordion placed in a cake box. Each layer unfolds like a year, revealing personal memories, phrases, and milestones in celebratory type. 

The circular form echoes cycles of time and tradition, while the cake box becomes a symbolic vessel of growth. Typography serves as both decoration and narrative, turning a simple object into a layered story.

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ⓘ PRINT, DIGITAL, BRANDING
WORLD WILDLIFE FUND (2025)

World Wildlife Fund Rebranding: Throughout my process, my goal was to retain the original playfulness of the WWF branding by incorporating an animal within the logo, while also creating other sub-elements that complement it and reflect the numerous other areas the brand addresses.

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ⓘ BOOK DESIGN, PRINT
NECTAR(2024)

Nectar is a typeface inspired by the beauty and grace of our lovely hummingbirds. Each letterform balances lightness and agility, with soft curves and precise, fast strokes that echo the swift motion of wings in flight. The design features subtle organic details — gentle tapers, flowing terminals, and slight variations in weight, to create a sense of natural rhythm and movement.

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ⓘ TYPE DESIGN, MOTION GRAPHIC
JELLYMOOD (2025)

JellyMood is a mental-wellness and self-care app, designed to help users understand their emotions and be able to reflect on their emotions. 

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ⓘ BOOK DESIGN, PRINT
NATURE’S ARCHITECT (2024)

Nature’s Architect explores beauty in architecture and its potential application to book design. Through research, gaining awareness of the vast creative resources available in our environment. Systematic and proportional relationships between architectural forms and typography, refining the work to understand how the underlying structures of architectural objects influence both aesthetic and functional aspects.

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ⓘ BOOK DESIGN, PRINT

Joyful & Purposeful Design.


Branding, web, and print design with user-based strategy.

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© 2025 Assul CossBased in San Jose, California