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Hi, I’m Assul, a Graphic Designer 
crafting captivating experiences that bring
happiness and strategic impact.


LA MEDIA NARANJA (2023)
La Media Naranja is a fictional Mexican inspired food brand curated for those who miss a piece of home. My design work was fueled by my deep connection with my Mexican-American identity and a desire to build community through eye-catching designs and fun illustrations with flavors that remind people of Mexico. 

FULL CASE STUDY
ⓘ PRINT, DIGITAL, MERCH, BRANDING
H&A MARKETING (2023-PRESENT)
As the Graphic Design intern for the 2023-2024 academic year at The Humanities & Arts Marketing department, the student-run design firm at San Jose State University, I work in communication with students, organizations, faculty, and staff to create marketing material that is displayed around campus and online.

 FULL CASE STUDY
ⓘ PRINT, DIGITAL, BRANDING
BLOSSOM QUEST (2023)
Blossom Quest is a captivating 3D board game that seamlessly integrates education and entertainment, creating a dynamic and immersive experience for players. With its rich 3D visuals and thematic trivia, this game promises to blossom into an educational and entertaining centerpiece for gatherings of friends and family alike.

FULL CASE STUDY
ⓘ GAME DESIGN, ILLUSTRATION, PRINT
LA DOLCE VITA (2024)

La Dolce Vita is a fictional Italian wine brand created for a millenial target audience. La Dolce Vita is an extension of Bellavista Vineyards, embodying the rich heritage of Italian winemaking. The brand focuses on crafting high-quality wines that celebrate the sweet and indulgent moments in life, capturing the essence of "the sweet life" that Italy is renowned for.

 FULL CASE STUDY
ⓘ BRANDING, MOCKUPS
SUSTAINABILITY CAMPAIGN (2024)

Sustainability Campaign, curated for client: sustainablelivingacademy.org is a visual journey advocating for a sustainable food future. 

From vibrant illustrations showcasing locally sourced produce to impactful infographics highlighting the environmental impact of food choices, aims to inspire action and foster a deeper understanding of the interconnected-ness between our food system and the planet.

 FULL CASE STUDY
ⓘ ADVERTISING, PRINT, BROCHURE
DESIGN ISSUES & CAPSTONE PROJECTS (2024)
In-depth study of current issues in the design fields. Utilizes interdisciplinary approaches and concepts to provide a capstone experience.  

Presenting projects 1-4 from college course taken at San Jose State University. Demonstrating professional standards and practicing concise communication of my work.

FULL CASE STUDY
ⓘ LAYOUT & COMPOSITION, PRINT, BOOK
DEAFANDHOH  (2023-2024)
As the Graphic Design Intern for the Deaf and Hard of Hearing (DeafandHoh)’s non profit organization based in Waukesha, WI. I’ve designed various social media and marketing materials that reach the organization’s ~41k group members on Facebook, 1k followers on Twitter and Instagram and uphold the organization’s iconic brand identity.

FULL CASE STUDY
ⓘ  DIGITAL, PRINT

Joyful & Purposeful Design.


Branding, web, and print design with user-based strategy and vibrant style.

See all work
© 2024 Assul Coss DesignBASED IN SAN JOSE, CAEMAIL        INSTAGRAM      LINKED IN