World Wildlife Fund
Rebranding, Motion Design
PROJECT CATEGORY
Rebranding Design
SOFTWARE TYPE
Adobe Illustrator
Adobe Indesign
Adobe After Effects
YEAR
2025
Rebranding Design
SOFTWARE TYPE
Adobe Illustrator
Adobe Indesign
Adobe After Effects
YEAR
2025
Our objective is to select an advocacy brand that we felt was incomplete or outdated and to execute a comprehensive rebranding that is cohesive, flows smoothly, and resonates with the targeted audience.
Throughout my process, my goal was to retain the original playfulness of the WWF branding by incorporating an animal within the logo, while also creating other sub-elements that complement it and reflect the numerous other areas the brand addresses.
View Process Book