La Media Naranja
Food Sustainability Campaign
PROJECT CATEGORY
Branding
SOFTWARE TYPE
Illustrator, Photoshop
YEAR
2023
Branding
SOFTWARE TYPE
Illustrator, Photoshop
YEAR
2023
Create a contemporary and vibrant brand identity aimed at bringing two cultures together aiming for a Mexican-American target audience. Emphasize fun, vibrancy, bright colors and a feel of nostalgia.
THE SOLUTION
La Media Naranja is a fictional Mexican inspired food brand curated for those who miss a piece of home. My design work was fueled by my deep connection with my Mexican-American identity and a desire to build community through eye-catching designs and fun illustrations with flavors that remind people of Mexico.