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La Dolce Vita

Fictional Wine Brand Identity



Brand Identity
Package Design
Research

PROJECT CATEGORY
Branding


SOFTWARE TYPE

Illustrator, Photoshop

YEAR
2024
PROJECT BRIEF
La Dolce Vita is a fictional Italian wine brand created for a millenial target audience. La Dolce Vita is an extension of Bellavista Vineyards, embodying the rich heritage of Italian winemaking. The brand focuses on crafting high-quality wines that celebrate the sweet and indulgent moments in life, capturing the essence of "the sweet life" that Italy is renowned for.




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