H&A Marketing — Assul Coss

H&A Marketing SJSU

Graphic Design Internship

Print & Digital
Typography
Layout and Composition
Communication

PROJECT CATEGORY
Graphic Design Internship

SOFTWARE TYPE
Illustrator
Photoshop
Indesign

YEAR
2023 - Present

PROJECT BRIEF

As a current Graphic Design intern for the 2023-2024 academic year at The Humanities & Arts Marketing department, the student-run design firm at San Jose State University, I work in communication with students, organizations, faculty, and staff to create marketing material that is displayed around campus and online.

Curricular Communities
Branding Style GuideNovember 2023
Project Description
A goal for the marketing team this semester was to create a logo and style guide for Curricular Communities, an organization on campus that oversees smaller committies. Several design students were tasked to create a logo, the client chose the one I created.

My RoleAfter multiple sketches and iterations my logo was chosen. I was then tasked to create a branding style guide for the logo. In the style guide I include an introduction, logo breakdown, colors, typeface, as well as mockups that can be used for events and signage throughout San Jose State’s campus. The stickers I designed were sent for printing for students and faculty.

Branding Style Guide

School of Music
and Dance Posters August 2023 - May 2024

The DescriptionI, Alongside other graphic design interns were assigned to design posters for the School of Music and Dance department of San Jose State University. To capture the essence of each concert including the date, time, and location.

My RoleWhen assigned a poster, I made sure to do research on each concert to make sure the feel of the concert was truly captured. Communicating with the client was also an important aspect of each poster to make sure they were satisfied with the final product.

These posters were displayed on sandwich boards around campus, bulliten boards and even on digital screens Hammer Theatre.

Heart on Fire

Cool Yule Jazz

Latin American Music Festival

Global Moves

Takacs Quartet

Images

The Addams Family

Rendered

Dance at SJSU Soars

Emerging

Promotional flyer for SJSU Dance

Stone Soup Theme - English Department Initiaive

Expressions Winter ‘23
PublishedDecember 2023
The DescriptionExpressions, the College of Humanities and the Arts newsletter, is published, seasonally, four times a year.

My Role
Tasked to curate newsletter for Expressions Winter ‘23, I, alongside student Jarryl Ancheta created a modern script and gradient feel for this past Winters’ Expressions. Curated on Indesign and Illustrator, we presented new faculty members from the Humanities and Arts Department in this booklet.